In a surprising turn of events, the PSVR 2 headset enjoyed a spectacular surge in sales during the holiday season on Amazon US, with sales figures skyrocketing to nearly five times those of the previous year. A substantial Black Friday deal slashed the price of the Horizon bundle from $550 to a tempting $350, a whopping 42% discount.
This promotional strategy seemed to work wonders, boosting the sales volume beyond what anyone had anticipated. During the 2024 holiday season, the PSVR 2 witnessed a dramatic climb in peak sales, leaving last year’s numbers in the dust.
Now, it’s worth mentioning that there weren’t any major sales for the headset during the 2023 holiday season, but still, cutting the price by almost half would naturally lead you to expect sales to rise by at least that much. However, in this instance, the PSVR 2 has defied the usual expectations, indicating a unique dynamic between its pricing and sales performance.
Sony rolled out the discount well before Black Friday in 2024 and cleverly extended it into the new year. This lengthy promotion has sparked speculation that the company might be eager to clear inventory, potentially paving the way for a new SKU—whether it’s an updated bundle or a more affordable redesign. Some skeptics have suggested that Sony may be ready to move on from the headset, possibly liquidating stock before discontinuing it. However, I believe that Sony isn’t ready to abandon the PSVR 2 just yet. Even if they don’t heavily back it, the headset will likely remain part of their lineup until the next console generation hits the market.
